Crew call, load-in
Driveway / garage
Stage gear away from living room; confirm parking on street
Connecting to shared checklist…
CREW QUICK GUIDE · OCTOBER 20, 2026
FeedingBird
Q4 2026
Warm, inviting documentary. Show trustworthy people, why FeedingBird exists for everyday families, why it has that name, and how simple the app feels. Real home and family; avoid an overly stylized look.
Elmwood Park, NJ · House address to confirm · Deck pp. 3–5Working crew summary · Client Google Doc checked October 19; campaign deck dated October 16. Original documents remain the source.
Schedule · Blocks Are Time Windows
24-hour display. Single call times stay single times; no invented end time. Block letters are crew navigation labels.
Light and frame Kamal setup; walkthrough with Feed
Living room
Check daylight in frame
Block A · House b-roll (see Page 4)
Whole house
Kids out of house or in basement; quiet details only
Kamal arrives, wardrobe check, mic
—
Overlaps b-roll wrap
Block B · Kamal interview
Living room, center
HVAC, fridge, air purifier off; phones silenced
Lunch; flip lighting to Shreya setup
Living room, right side
Crew lunch away from set
Block C · Shreya interview
Armchair by bookshelf
Watch the TV’s black rectangle in frame
Reset to kitchen; Sam wardrobe check
Kitchen
Buffer if interviews run long
Block D · Sam app-in-use scene (see Page 4)
Kitchen island / couch
Demo account only on screen
Block E · Ben + Sam interview
Bar stools or dining table
Done before kids return so audio is clean
Block F · Kids return: family and kids b-roll; grandparents with kids
Playroom, kitchen table, basement, backyard
Shoot quiet/indoor scenes first while energy is fresh
Move to backyard; light string lights
Backyard
Start grill, set table
Block G · Golden hour cookout + group photo
Backyard
Sunset around 6:10; group photo by ~5:45
Wrap, room tone, strike
—
Return furniture to original spots
Confirm Before Locking The Plan
- The client assigns Primary / Secondary to deliverables, not individual shots.
- Ben & Sam together has no booked scene window.
- The deck allows Samantha or Tasha for app use; the detailed Google Doc specifies Sam.
- The deck groups 15:00–16:50; the detailed Google Doc separates the interview (15:00–15:45) and family (15:45–16:50).
- Jam / UGC is a proposal; attorney-network coverage is a separate campaign, not a booked home-shoot block.
- The app list includes a child and father-in-law; confirm their availability before the 15:45 family window.
Deliverables · Client Priority
~120-second founder film
Website, press kit, blog
2 × 30-second cutdowns
Paid retargeting
3 × 15-second cutdowns
Paid and organic social
3–6 family / young-children VO videos
Legacy planning; exact quantity and lengths to confirm
B-roll bank
Q4 gifting, 12 Days, Thanksgiving
Stills
About Us, LinkedIn, PR
Ben + Sam family film
Google Doc; confirm whether additional to the 3–6 VO videos
Jam / UGC ideas
Deck p.11: travel and participation proposal
~2:30 Attorney Network film + adaptations
Deck pp.12–18: multi-state coverage; no home-shoot booking implied
Checks show shared crew progress, not client approval.
Prep · Before Rolling
Checklist
People & Wardrobe
Rooms & Sound · 1
Rooms & Sound · 2
Storyboards
56 shots · tap a frame to see the setup
AI storyboard · proposed framing and cast stand-ins. Use the actual scout room and confirm final blocking on set.
56 shots
Shot Coverage · Client Wording
All 48 requests retained. Shot numbers restart within each scene; FB IDs remain for traceability. Individual client priorities are not ranked. Status and review are maintained in the app.
Block A · Scene 5 · House b-roll (9:45–11:15, before talent) | 09:45 – 11:15
DoneWhat to shootWhere / notes
Shot 1 · FB-042
Exterior: front of house and porch, quiet morning texture (“The gift no one thinks to ask for”)
Front of house / porch
Kids out of house or in basement; quiet details only
Priority: Not rankedShot 2 · FB-043
Photo ledges in the living room, slow push-ins
Living room
Kids out of house or in basement; quiet details only
Priority: Not rankedShot 3 · FB-044
Toys on the playroom shelves, untouched
Playroom
Kids out of house or in basement; quiet details only
Priority: Not rankedShot 4 · FB-045
Morning light across the kitchen and dining table
Kitchen / dining
Kids out of house or in basement; quiet details only
Priority: Not rankedShot 5 · FB-046
Fridge photos and magnets (after a privacy check)
Kitchen / dining
Kids out of house or in basement; quiet details only
Priority: Not rankedShot 6 · FB-047
Backyard: empty swings, play set, string lights, patio
Backyard
Kids out of house or in basement; quiet details only
Priority: Not rankedShot 7 · FB-048
Details: coffee mug on the counter, kids’ shoes by the door, a blanket on the sectional
Kitchen / doorway / sectional
Kids out of house or in basement; quiet details only
Priority: Not rankedBlock D · Scene 1 · Sam using the app | 14:30 – 15:00
DoneWhat to shootWhere / notes
Shot 1 · FB-001
Wide: Sam at the kitchen island with coffee, opening the app on her phone
Kitchen / dining
Demo account only on screen
Priority: Not rankedShot 2 · FB-002
Medium: Sam on the sectional, legs tucked, scrolling through the plan
Living room
Demo account only on screen
Priority: Not rankedShot 3 · FB-003
Close-up: thumb tapping through answers
Kitchen island / couch
Demo account only on screen
Priority: Not rankedShot 4 · FB-004
Over-the-shoulder: screen visible, shallow focus (for screen replacement)
Kitchen island / couch
Demo account only on screen
Priority: Not rankedShot 5 · FB-005
Close-up: Sam’s face reacting, a small smile as she finishes a section
Kitchen island / couch
Demo account only on screen
Priority: Not rankedShot 6 · FB-006
Ben leaning over her shoulder, pointing at something, both laughing
Kitchen island / couch
Demo account only on screen
Priority: Not rankedShot 7 · FB-007
Sam setting the phone down with a sense of “done,” then picking up a kid or turning to the family
Kitchen island / couch
Demo account only on screen Confirm child / grandparent availability in the app window; children return at 15:45.
Priority: Not rankedShot 8 · FB-008
Insert: phone resting on the counter next to a coffee mug and a kid’s drawing
Kitchen / dining
Demo account only on screen
Priority: Not rankedShot 9 · FB-009
Ben hands his father-in-law a phone with the plan started (“We started this for you” from the 12 Days list)
Kitchen island / couch
Demo account only on screen Confirm child / grandparent availability in the app window; children return at 15:45.
Priority: Not rankedBlock F · Scene 3 · Family with the kids | 15:45 – 16:50
DoneWhat to shootWhere / notes
Shot 1 · FB-016
Wide: kids playing, natural light through the big windows
Playroom
Shoot quiet/indoor scenes first while energy is fresh
Priority: Not rankedShot 2 · FB-017
Ben on the floor building with the youngest
Playroom
Shoot quiet/indoor scenes first while energy is fresh
Priority: Not rankedShot 3 · FB-018
Close-ups: small hands with toys, books, the toy guitar
Playroom
Shoot quiet/indoor scenes first while energy is fresh
Priority: Not rankedShot 4 · FB-019
Sam reading a book to one or two kids
Playroom
Shoot quiet/indoor scenes first while energy is fresh
Priority: Not rankedShot 5 · FB-020
Wide: whole family around the table, “dinner-ish energy” (12 Days: “The conversation at the table”)
Kitchen table snack time
Shoot quiet/indoor scenes first while energy is fresh
Priority: Not rankedShot 6 · FB-021
Close-ups: passing a plate, a kid laughing, hands reaching for snacks
Kitchen table snack time
Shoot quiet/indoor scenes first while energy is fresh
Priority: Not rankedShot 7 · FB-022
Ben or Sam wiping a face or pouring milk, real parenting moments
Kitchen table snack time
Shoot quiet/indoor scenes first while energy is fresh
Priority: Not rankedShot 8 · FB-023
Kids on the slides and swings
Backyard play set
Shoot quiet/indoor scenes first while energy is fresh
Priority: Not rankedShot 9 · FB-024
Slow-motion: a kid going down the slide into Ben’s arms
Backyard play set
Shoot quiet/indoor scenes first while energy is fresh
Priority: Not rankedShot 10 · FB-025
Wide: yard with the house behind, family playing together
Backyard play set
Shoot quiet/indoor scenes first while energy is fresh
Priority: Not rankedShot 11 · FB-026
Sam watching from the patio, smiling
Backyard play set
Shoot quiet/indoor scenes first while energy is fresh
Priority: Not rankedShot 12 · FB-027
Kids drawing at a table, overhead and side angles
Basement
Shoot quiet/indoor scenes first while energy is fresh
Priority: Not rankedShot 13 · FB-028
Close-up: a kid drawing their family (great for future legacy content)
Basement
Shoot quiet/indoor scenes first while energy is fresh
Priority: Not rankedShot 14 · FB-029
Kids running or playing a game in the open space
Basement
Shoot quiet/indoor scenes first while energy is fresh
Priority: Not rankedShot 15 · FB-030
Ben sitting on the floor with the kids, joining in
Basement
Shoot quiet/indoor scenes first while energy is fresh
Priority: Not rankedShot 16 · FB-031
Sam’s parents holding the youngest, or each holding one (“New grandparent, new questions”)
With the grandparents
Shoot quiet/indoor scenes first while energy is fresh
Priority: Not rankedShot 17 · FB-032
Sam and one parent laughing on the porch, no dialogue (“For the parent who says they don’t need anything”)
Porch
Shoot quiet/indoor scenes first while energy is fresh
Priority: Not rankedShot 18 · FB-033
Grandparents reading to or playing with the kids
With the grandparents
Shoot quiet/indoor scenes first while energy is fresh
Priority: Not rankedBlock G · Scene 4 · Golden hour cookout | 17:05 – 18:05
DoneWhat to shootWhere / notes
Shot 1 · FB-034
Wide: string lights coming on as the sun drops
Backyard
Sunset around 6:10; group photo by ~5:45
Priority: Not rankedShot 2 · FB-035
Ben at the grill
Backyard
Sunset around 6:10; group photo by ~5:45
Priority: Not rankedShot 3 · FB-036
Table being set, food being carried out
Backyard
Sunset around 6:10; group photo by ~5:45
Priority: Not rankedShot 4 · FB-037
Kids running across the yard
Backyard
Sunset around 6:10; group photo by ~5:45
Priority: Not rankedShot 5 · FB-038
Toasts or clinking glasses
Backyard
Sunset around 6:10; group photo by ~5:45
Priority: Not rankedShot 6 · FB-039
Founders mixing in with the family, laughing, eating
Backyard
Sunset around 6:10; group photo by ~5:45 Confirm founder attendance.
Priority: Not rankedShot 7 · FB-040
Group photo (set up by ~5:45 to catch the best light)
Backyard
Group photo by ~17:45 (client target).
Priority: Not rankedShot 8 · FB-041
Close-ups: hands passing dishes, string lights out of focus, a kid on a grandparent’s lap
Backyard
Sunset around 6:10; group photo by ~5:45
Priority: Not rankedUnassigned · Scene 2 · Ben & Sam together | Time to assign
DoneWhat to shootWhere / notes
Shot 1 · FB-010
Making smoothies together, morning texture in the kitchen
Kitchen / dining
Client has not assigned this scene a time window.
Priority: Not rankedShot 2 · FB-011
Sitting at the dining table talking, unscripted, wide and tight angles
Dining table
Client has not assigned this scene a time window.
Priority: Not rankedShot 3 · FB-012
Looking through the photos on the living room ledges together
Living room
Client has not assigned this scene a time window.
Priority: Not rankedShot 4 · FB-013
Walking through the back door into the yard, holding hands or carrying something
Back door → yard
Client has not assigned this scene a time window.
Priority: Not rankedShot 5 · FB-014
Prepping food at the island for the cookout
Kitchen / dining
Client has not assigned this scene a time window.
Priority: Not rankedShot 6 · FB-015
Quiet moment on the patio couch under the pergola
Patio couch / pergola
Client has not assigned this scene a time window.
Priority: Not rankedMeeting Additions · Keep Separate
- MT-01 · Ben raking
- MT-02 · Grandparents arriving for dinner
- MT-03 · Capture drop-off if practical; stop and access unknown
- MT-04 · Ben solo outside
- MT-05 · Sam solo in kitchen
These five entries are not in the linked Google Doc. Confirm priority, time and access rather than treating them as booked client shots.
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